In 2001, Robert Graham stormed the men’s fashion world with a line of beautiful and eclectic shirts. The collection was greeted with wide acclaim and quickly acquired an enthusiastic following including high profile celebrities.

In 2001, Robert Graham stormed the men’s fashion world with a line of beautiful and eclectic shirts. The collection was greeted with wide acclaim and quickly acquired an enthusiastic following including high profile celebrities.

Like many other fashion companies, Robert Graham relied heavily—no pun intended—on a thick, expensive catalog printed multiple times a year and mailed to store buyers. Until now.

Late last year, Robert Graham printed its final catalog. The company unveiled its Spring 2011 lineup to the trade exclusively via a Magento-powered, retailer only store. Retailers now browse and order shirts, accessories, and more right from their iPads.

Part of every shirt sold. The letters “KWT,” representing the company’s credo, are sewn or printed onto every piece. With the relaunch of Robert Graham’s online store in the US, to be quickly followed by launches in multiple countries (and currencies) throughout the world, any connoisseur who appreciates garments of high quality and unique caliber will be just a click away.