Design

Whether your design ideas start as a quick sketch on a whiteboard, or you intend to provide us with pixel-perfect PhotoShop files (PSDs), we commence work on all of our eCommerce projects with “design week.” The focus will be on all those elements of the project that affect design.

We meet with key stakeholders and, whenever possible, real users. Traffic statistics, demographics, the makeup of the devices and browsers that hit your site—all go into key decisions about design.

Emerging rapidly from this process will be very high-fidelity wireframes. These wireframes will be interactive, almost at the level of a prototype, and can be put in front of users to gather feedback. As important, we develop the wireframes in such a way as to embed much of the functional documentation within them, saving time when we hand over specifications to our developers.

With the wireframes in hand, we turn to visual and graphic design, bringing the wireframes to life in a way that creates a great user experience, both on your site and with your brand.

"The secret to creativity is knowing how to hide your sources.        —Albert Einstein